SnowWorld Group - Europe’s leading operator of indoor ski resorts and leisure destinations is a rapidly growing organization with 12 locations across 5 countries (BENEFRA, GER and UK). We’re looking for a hands-on and strategic Brand Marketing Manager (BENEFRA) to strengthen and grow the SnowWorld brand across Belgium, the Netherlands and France.

Purpose of the role:

As Brand Manager BENEFRA, you are responsible for safeguarding and strengthening the SnowWorld brand across Belgium, the Netherlands and France. You ensure that the brand is consistently and compellingly translated into all customer touchpoints from campaigns and POS materials to the visual appearance of our locations and external content such as video, photography and audio.

You play a key role in maintaining a strong and recognizable brand identity, while translating brand strategy into impactful, high-quality executions that enhance the overall guest experience and drive engagement across the BENEFRA region.

As Brand Marketing Manager, you will be focused on:

Strategy & Brand

❆ Execute and localize the SnowWorld brand strategy for BE, FR and NL;

❆ Safeguard brand identity and consistency across all touchpoints;

❆ Contribute to the development of regional marketing plans aligned with group strategy.

Brand & Creative

❆ Develop creative concepts and seasonal campaign themes aligned with the SnowWorld brand;

❆ Safeguard the visual identity, tone of voice and overall look-and-feel across all campaigns and brand expressions;

❆ Collaborate closely with the Marketing Manager BENEFRA and designers on campaign direction and creative development;

❆ Oversee and review campaign assets to ensure high-quality brand execution across all channels;

❆ Support the development of POS materials and in-location brand communication;

❆ Coordinate with external creative and production partners to maintain SnowWorld’s creative and brand standards.

Customer & Market Insight

❆ Monitor brand consistency and customer-facing communication across markets;

❆ Translate market and consumer insights into relevant creative and branding improvements.

Cross-Functional Collaboration

❆ Work closely with Sales, Operations, Digital teams and the Marketing Manager BENEFRA;

❆ Support local and regional commercial initiatives through strong brand execution;

❆ Align creative output with commercial priorities and guest experience goals.

Required experience

❆ 3 to 5 years of experience in a senior or lead brand-focused position;

❆ Experience working in a multi-country or regional role, preferably across Belgium, the Netherlands and/or France;

❆ Experience within a B2C, consumer-facing environment, ideally in leisure, hospitality, entertainment, retail or experience-driven businesses;

❆ Proven experience safeguarding and developing brand identity across multiple channels and touchpoints;

❆ Experience leading creative campaigns and overseeing visual brand execution across online and offline media;

❆ Experience collaborating with internal stakeholders, designers, agencies and external production partners;

❆ Experience in a multi-location or venue-based business is a strong plus;

❆ Experience in a fast-paced or growing organization is preferred.

Core Competencies

❆ Strategic & creative thinking: able to translate brand strategy into impactful campaigns and customer experiences;

❆ Brand ownership: safeguards brand identity, consistency and quality across all touchpoints;

❆ Emotional intelligence & collaboration: builds strong relationships and works effectively with internal and external stakeholders;

❆ Agility & growth mindset: thrives in a fast-moving environment and continuously looks for improvement and innovation.

Why join SnowWorld Group?

At SnowWorld, we’re passionate about creating unforgettable experiences on and off the slopes. As a fast-expanding European leisure group, we offer a dynamic environment where you can make real impact, shaping the commercial future of one of Europe’s most iconic and exciting brands. You’ll enjoy a competitive salary package that reflects your experience and the scope of this key leadership role. Travel will be required and can be estimated at 40% of your time.